Polyconcept North America, the second largest supplier within the promotional products industry, announces the introduction of a unified market strategy designed to strengthen and promote the leadership position of its three core businesses – Leed’s, Bullet and JournalBooks. The newly developed strategy will enhance the positioning and brand focus for each of the companies: Leed’s will build upon its reputation as the industry’s premier supplier with innovative products and services; Bullet will strengthen its position as the clear leader within the “value” segment of the market; and JournalBooks will enhance its offering of fast turnaround, highly customized solutions.

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