August, 2015 – Polyconcept, a global supplier of corporate and promotional merchandise, unveils its new, refreshed corporate identity. This change also applies to its Polyconcept North America (PCNA), Polyconcept International Markets (PCIM) and Global Buying Services (GBS) divisions. PF Concept in Europe will retain its existing brand mark.
The new Polyconcept logo is an evolution of the already recognized logo, resulting in a more contemporary identity that is more approachable and better reflects Polyconcept’s global leadership and innovation. The update also establishes a true logo family, providing structure for brand consistency for all current and future global Polyconcept divisions.
“Our new logo represents the organization’s commitment to simplicity and ease of doing business for our customers,” explains Leanne Finney, vice president of marketing at PCNA. “Especially within PCNA, we are focused on providing a consistent customer experience among all of our North American brands. As a result, the PCNA name will become more visible in our corporate and marketing communications.”
The new logo will begin to appear on the company’s websites, marketing collateral and corporate communications in the coming weeks.