Roelofarendsveen, March 3, 2021 – PF Concept International Coöperatief U.A (PFCI) is pleased to announce that as of March 2, 2021 it has completed the acquisition of UK-based Print-on-Demand (PoD) company T Shirt & Sons Ltd. Polyconcept, parent company of PFCI, is the world’s largest multi-category supplier of promotional products and distributes to over 100 countries worldwide. T Shirt & Sons, headquartered in Westbury, UK, with a subsidiary in Venlo, the Netherlands, is one of the largest digital printing and fulfilment companies in Europe and serves many of the largest global marketplaces, e-commerce platforms, and retailers. In addition to PoD services, the print specialist also manages the e-commerce shops of its retail partners and provides shipping services.

Polyconcept is excited about the future of this growing market and the opportunity to leverage T Shirt & Sons’ expertise in printing, service, and digital capabilities across Polyconcept’s global operations. Polyconcept will benefit from T Shirt & Sons’ vast knowledge of this segment of the print market and will continue to invest to further grow T Shirt & Sons’ market presence and capabilities.

“T Shirt & Sons was an early entrant in the European Direct-To-Garment market and has used its industry proprietary technology and processes to become the leading PoD company in the UK. Combined with PFCI’s core competencies in sourcing and product development, this acquisition offers attractive opportunities to provide additional services to our B2B customers and promotional distributors,” comments Neil Ringel, CEO Polyconcept. “Our joint expertise in high-quality digital decoration as well as the possibilities of further individualisation from one article onwards will open up new sales areas for our B2B customers. We look forward to supporting our customers in this in increasingly demanded segment of the market,” adds Ralf Oster, CEO, PF Concept International.

T Shirt & Sons will continue to operate from its Westbury headquarters, and all employees will remain with the company. T Shirt & Sons operations including sales and marketing will remain independent, allowing the company to continue to focus on delivering superior digital PoD services. Phil Morgan, Senior Country Manager of PF Concept UK, will assume the role of Managing Director T Shirt & Sons Europe. He will be responsible for leading the growth strategy across Europe and will be supported by the T Shirt & Sons existing experienced management team: Commercial Director Adam Golder, Finance Director Darren Newman and the rest of the T Shirt & Sons Team.

“We are thrilled about the new partnership with Polyconcept and to be bringing the T Shirt & Sons family onboard. Over the coming months, this merging of synergies will help accelerate our ambitious growth plans. Together we’ll build on our 30-year heritage and take T Shirt & Sons on to the next stage that founders Jon and Andy Lunt have created and leave as best-in-class. With Polyconcept’s extensive product catalogue and global supply chain the future is very exciting”, commented Adam Golder, Commercial Director, T Shirt & Sons Ltd.

About PR Concept International
PF Concept International is the leading promotional products supplier to the European market. PF Concept combines the widest product mix in the industry with a range of pan-European services that provide unique value to distributors. PF Concept is the preferred one-stop-shopping solution for more than 10,000 promotional product distributors in more than 60 countries. It is headquartered in Roelofarendsveen, near Amsterdam, the Netherlands, and operates from 9 sales offices throughout Europe. Find more information at

About Polyconcept
Polyconcept is the world’s largest supplier of promotional products, operating on five continents and selling to over 100 countries around the globe. With main offices in the US, Europe, Hong Kong, Canada and China, the company supplies a wide range of promotional, lifestyle and gift products to several hundred thousand companies ranging from small enterprises to global corporations, through a network of advertising specialty distributors. For more information, please visit

About T Shirt & Sons
T Shirt & Sons was founded in 1989 by brothers Jon and Andy Lunt and is one of the largest Direct-To-Garment print and fulfilment company in Europe. T Shirt & Sons has three facilities, two in the UK and one in The Netherlands. With the largest fleet of Kornit presses in Europe, they are the market leaders in Print-on-Demand and fulfilment. T Shirt & Sons are ISO 9001 audited and Sedex members. More information at

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