The 2010 Counselor Distributor Choice Awards were handed out at an industry gathering on Sunday, 1/3/10 in Orlando. The Counselor Distributor Choice Awards program was established in 2001 to name and celebrate the most-valued ASI suppliers in the advertising specialty industry, as determined by ASI distributors. The Awards were determined based on Supplier performance of 4 stars or higher and rated by at least 40 distributor votes. PCNA dominated the results with Leed’s winning a record 9 and Journal Books winning 1 of the possible 50 category awards (including many categories in which PCNA does not have products). Following are the Categories in which PCNA received awards:


  • Business Accessories
  • Computer Accessories
  • Electronic Products
  • Environmentally Friendly & Recycled Products
  • Housewares & Tools
  • Key Tags & Luggage Tags
  • Luggage & Bags
  • Office & Desk Accessories
  • USB Drives


  • Journals & Diaries

Also, Bullet was a Runner-Up to Leed’s in the Electronic Products and the Housewares & Tools Categories as well as to another supplier in the Drinkware and the Flashlights Categories.

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