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Bullet Line - Presentation

Bullet Line products
Bullet Line has been a key player in the promotional products industry for over 20 years and is well known as a benchmark company, delivering high-impact promotional products, tightly focused on service, reliability, and quality. Bullet Line is based in Miami, Florida and sells essentially to the US market.

Key figures

  $ 70m gross sales in 2007
  480 staff (decoration activities, customer service, sales & marketing, logistics, sourcing,
    support functions)
  2,000 product references (SKUs)
  7,000 distributors
  Around 145,000 orders served in 2007

Key service features

Sales & Marketing tools for distributors

  Print-based catalogue
  Samples
  Personalized Web site for distributors

Customer service

  Centralized customer service platform
  Online virtual samples

Product availability & delivery

  1 distribution center serving the entire US/Canada market
  1-3-7 days decorated products delivery

Product decoration

  In-house decoration (standard industry practice in the US), with most techniques available
  Recognized as one of the best decorators in the US
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