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PF Concept

PF Concept Products
PF Concept is the leading promotional products supplier to the European market. PF Concept combines the widest product mix in the industry with a range of pan-European services that provide unique value to distributors. The company's entrepreneurial spirit enables it to sustain and increase its leadership position in each local market. PF Concept is the preferred one-stop-shopping solution for 9,200 promotional products distributors in more than 60 countries. It is headquartered in Roelofarendsveen, near Amsterdam (the Netherlands) and operates from 17 sales offices throughout Europe.

Key figures

  € 211 m sales in 2011
  1100 staff (sourcing, customer service, sales & marketing, logistics, product
    management, support functions)
  9,500 product references (SKUs)
 9,200 distributors
  17 offices, selling to more than 60 countries
  Close to 400,000 orders delivered in 2011

Key service features

Sales & Marketing tools for distributors

  1.0 million multiple print-based catalogues
  15 showrooms in Europe
  Samples, displays, flyers
  Promovement (personalized web site for distributors)
    In-house industrial decoration platform in Poland 


Customer service

  Local customer service platform in each of the 17 offices
  Online ordering via a full scale extranet portal

Product availability & delivery

  Centrally managed stock, serving all of Europe from 2 distribution centers within 24h-48h

Product decoration

  Operated by distributors (standard industry practice in Europe) using internal capabilities
    or outsource
  ISO-14001 In-house industrial decoration platform in Poland

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