 Promotional products are a well-defined category among the numerous non-media
advertising tools available to businesses. In the USA, promotional products sales
surpass several advertising categories including cable TV, Internet display,
Yellow Pages and outdoor advertising.
Market size is officially measured annually in the USA by major industry associations.
With reported distributor sales close to $18bn in 2005, the US promotional products
industry posted its 15+ continued growth year (with the exception of 2002). There are no
official market statistics for Europe, but the industry is estimated to generate €10bn
annual sales.
The promotional products industry remains very fragmented:
- Approximately 3,000 suppliers in the USA and 2,000 in Europe
- Approximately 17,000 distributors in the USA and 10,000 in Europe |
