Promotional products are a well-defined category among the numerous non-media
advertising tools available to businesses. In the USA, promotional products sales
surpass several advertising categories including cable TV, Internet display,
Yellow Pages and outdoor advertising.
Market size is officially measured annually in the USA by major industry associations.
With reported distributor sales close to $17bn in 2010, the US promotional products
industry posted a 6% growth vs. 2009 and is gradually recovering its pre-crisis level.
The industry is estimated to generate €7bn annual sales in Europe
The promotional products industry remains very fragmented:
- Approximately 3,500 suppliers in the USA and 2,000 in Europe
- Approximately 21,000 distributors in the USA and 10,000 in Europe