Industry - Presentation |
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The promotional products industry is structured in two basic tiers to serve the needs of millions of businesses of all sizes, from small local companies to large multinationals:
1) Suppliers (such as PF Concept, Leed’s and Bullet Line) address the needs of the majority of businesses looking for quick and hassle-free purchases of products carrying their company names or brand logos.
Suppliers typically serve small orders of promotional products within 5-10 days from stock or through a wide network of thousands of non-exclusive distributors. Buyers are usually non-experts looking for appealing items, delivered quickly and at competitive prices. |
| Suppliers usually import the products from Asia and play a crucial role as the hub between a vast number of manufacturers in many product categories and a fragmented population of local distributors serving literally millions of businesses. |
2) Promotional Products Agencies (such as ADM) address the needs of major consumer brands seeking differentiating promotional products to stimulate sales and enhance visibility. Product development in these cases must translate brand promises into tangible products.
Agencies design and deliver large orders of tailor-made merchandise within 2-3 months, directly to promotions-driven industries (such as Food & beverages, Mail order, Tobacco, Cosmetics, etc). Buyers are promotional experts, integrating promotional goods purchases in their business cycle, based on very sophisticated criteria requiring brand understanding, an optimal design/price mix and seamless execution. |
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Agencies must combine product expertise with creativity to ensure the success of their clients' promotion campaigns. Quality of products and on-time deliveries are critical. This means managing safe and reliable supply chains, both in terms of sourcing and logistics. Failure is unpardonable, given the amounts invested in the campaigns and the potential impact on clients' brand equity.
This is a high-stakes business, with room for only the very best players in the promotional products industry who can ensure failsafe operations, constantly elevating service standards to achieve more creativity, greater reliability, higher quality and increasingly customer-specific services. |
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